Case Studies

At TMG, we’re all about results. Below are just a few recent examples of how we’ve helped our clients to unleash their customer potential.

BCAA

Customer Experience Intent Statement

TMG International Inc. took BCAA through the process of defining the ideal customer experience, as well as creating internal alignment and excitement.

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VIA Rail Canada

Revenue Optimization Model

Supported by TMG, VIA Rail was able to improve its two call centre's revenue generation opportunities, customer experience and efficiency. TMG's proprietary framework transitioned the contact from a transactional model to a revenue optimization model.

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Rogers Communications

Rogers Smart Home Monitoring

TMG helped Rogers develop a Marketing Strategy and Take to Market Plan for their new Smart Home Monitoring service that enabled them to address the challenges of penetrate a highly competitive, rapidly evolving market.

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Meridian Credit Union

Value Proposition Development

Meridian engaged TMG International Inc. to develop a concise value proposition with prioritized proof points that the organization could take forward to ensure the delivery of a consistent brand message and a positive Member experience.

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Contact Centre

Revenue Generation Strategy

A major loyalty rewards contact centre with more than 1,000 agents that was operating as a transactional, redemption service found its mandate significantly expanded to include service and sales as a result of a significant corporate reorganization. TMG International Inc. was brought in to redefine this contact centre’s business model and supporting practices in order to drive an increased focus on customer experience, a renewed focus on efficiency, and a new focus on revenue generation.

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